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Privacy Policy

Effective Date: May 2026

At Wrap Direct (trading under Chromatic Materials Ltd), we are committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website (wrapdirect.com) or purchase our products.

Because we are headquartered in Northern Ireland, United Kingdom, we process your personal data in strict compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. The Data Controller

Chromatic Materials Ltd is the data controller responsible for your personal data.

  • Company Name: Chromatic Materials Ltd (trading as Wrap Direct)

  • Headquarters: Unit 4 Carneyhough Industrial complex, Rathfriland Road, Newry, Northern Ireland, BT34 1RA, United Kingdom

  • Email: support@wrapdirect.com

2. Information We Collect

We may collect, use, store, and transfer different kinds of personal data about you, which we have grouped together as follows:

  • Identity Data: First name, last name, and username or similar identifier.

  • Contact Data: Billing address, delivery address, email address, and telephone numbers.

  • Financial Data: Payment card details. (Please note: We do not store full credit card details on our servers; these are processed securely by our third-party payment gateways).

  • Transaction Data: Details about payments to and from you and other details of products you have purchased from us.

  • Technical Data: Internet protocol (IP) address, browser type and version, time zone setting, location, and operating system used to access our website.

  • Profile Data: Your purchases or orders, feedback, and survey responses.

3. How We Use Your Personal Data

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

  • To register you as a new customer.

  • To process and deliver your order, including managing payments, fees, and charges.

  • To provide tracking information for your deliveries via our courier partners (e.g., Parcelforce, DHL).

  • To manage our relationship with you, including notifying you about changes to our terms or privacy policy.

  • To administer and protect our business and this website (including troubleshooting, data analysis, and system maintenance).

  • To deliver relevant website content and advertisements to you.

4. Our Legal Basis for Processing

Under the UK GDPR, we rely on the following lawful bases to process your data:

  • Performance of a Contract: Processing your data is necessary to fulfill our obligations when you purchase a product.

  • Legitimate Interests: Necessary for our legitimate business interests (e.g., to recover debts, prevent fraud, and study how customers use our products).

  • Legal Obligation: Necessary to comply with tax and legal regulations in the UK.

  • Consent: We rely on your consent for sending direct marketing communications via email. You have the right to withdraw consent at any time.

5. Who We Share Your Data With

We may have to share your personal data with the parties set out below for the purposes outlined in Section 3:

  • Logistics Partners: Couriers such as Parcelforce, GLS, and DHL to facilitate the delivery of your orders.

  • Service Providers: IT and system administration providers who host and support our website.

  • Payment Processors: Secure gateways (e.g., Stripe and PayPal) to facilitate safe transactions.

  • Professional Advisers: Including lawyers, bankers, auditors, and insurers based in the UK.

  • Government Bodies: HM Revenue & Customs, regulators, and other authorities based in the UK who require reporting of processing activities in certain circumstances.

6. Data Security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorized way, altered, or disclosed. Access to your personal data is limited to those employees, agents, and contractors who have a business need to know.

7. Data Retention

We will only retain your personal data for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. By law, we have to keep basic information about our customers (including Contact, Identity, Financial, and Transaction Data) for six years for tax purposes.

8. Your Data Protection Rights

Under UK data protection laws, you have specific rights in relation to your personal data:

  • Request access: Get a copy of the personal data we hold about you.

  • Request correction: Have any incomplete or inaccurate data we hold about you corrected.

  • Request erasure: Ask us to delete or remove personal data where there is no good reason for us continuing to process it.

  • Object to processing: Object where we are relying on a legitimate interest (or those of a third party).

  • Request restriction of processing: Ask us to suspend the processing of your personal data.

  • Request the transfer: Request your data be transferred to you or to a third party.

  • Withdraw consent: Withdraw consent at any time where we are relying on consent to process your personal data.

To exercise any of these rights, please email us at support@wrapdirect.com.

9. International Transfers

As we ship to the EU and globally, some of our external third-party service providers may be based outside the UK. If we transfer your personal data out of the UK, we ensure a similar degree of protection is afforded to it by utilizing safeguards approved under the UK GDPR (such as the UK International Data Transfer Agreement or standard contractual clauses).

10. Complaints

You have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO, so please contact us in the first instance.

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